My dad called me yesterday to tell me he was "counting the lemmings."
"Huh?" I asked.
"Lemmings. You know what lemmings are, right?"
"Some kind of animal?" I guessed.
"Yes, well I think it's a fictional animal but there's an old saying about all the lemmings jumping off of a cliff together. Basically, a lemming is someone or something that does what everyone else is doing."
[I looked up lemmings and they are real, not mythical, animals].
"Okay, so what's the game?"
"I'm at the Watertower Mall in Chicago and I'm counting all of the people wearing Burberry. There's number sixteen. Oh there's number seventeen."
"That's so funny! When I lived in Chicago, I remember noting how many people wore that crap. I always thought that whoever designed the ugly Burberry design was actually some ruthless jerk like me who wanted to see just how ugly of a design he/she could produce, and then additionally convince people that it's not only not heinous, but it's actually appealing. Same phenomenons as the capri pants craze and the rainbow-colored Louis Vuitton bags' popularity, come to think of it. They're all very effective dumbshit filters, Burberry, capri pants and Louis Vuitton bags are. You pretty much know that whoever is wearing this stuff is reliant on their accessories for a personality and not at all worth talking to."
"Exactly, eighteen and nineteen. I'll text you with the final number."
Here I called Dave and told him what my dad was doing. A few minutes later, Dave called back and said he saw a couple wearing matching Burberry scarves. I texted my dad the news and it turns out that Dad saw the lemming couple too. The total lemming count over a three hour period was 41. Having seen Chicagoans' inherent love for this crap, I'm not surprised at all.